A new shade of gold. Wavering between white and pink gold, the new 18-carat alloy of gold, copper and palladium offers subtle colour variations depend...

The immersive installation “Topography of Memory” by artist Sallisa Rosa, initially revealed in Miami, has arrived in São Paulo. Commissioned by Aud...

Furthering material exploration. Introducing the very first timepiece crafted in sand gold, an 18-carat gold alloy conferring rich plays of light, the...

Deeply committed to creativity. True to our family spirit, our engineers, our craftsmen and talents work together to create openworked pieces that ill...

A mesmerizing place with infinite vibrations of light. The Vallée de Joux is our endless source of inspiration, day after day. Discover more: https:/...

SEEK BEYOND. Shaped in gold, revealed by light. Unleashing our creativity through material exploration with the new Royal Oak Selfwinding Flying Tou...

Introducing our 2024 novelties. Inspired by the natural world around us, we’ve been crafting new materials and imagining new techniques, blending trad...

From the Royal Oak steel beginnings to its evolution in gold, tantalum, platinum, ceramic and rubber, we've continued to challenge the rules of tradit...

A woman’s touch and material exploration. Have you ever wondered how the Royal Oak made its debut in “the metal of kings”? Keep scrolling to find out....

Every icon has an origin story. The path that led to the first steel-crafted Royal Oak is one to remember. Swipe to discover. Learn more on: https:/...

From ceramic to impeccable style. Crafting ceramics is an alchemical journey requiring science and perseverance. With its scratch-proof finish, this...

Turning steel into a luxury icon. Honoring steel’s industrial legacy, our Royal Oak collection features its iconic octagonal bezel. Despite the techn...

Shaping materials. As malleable as our imagination and as precious as time itself. Melted, shaped, satin-finished, hammered, or engraved… gold comes...

Just as an Haute Couture piece would, the new “Tamara Ralph” limited edition catches your eye from close and afar. A bold look composed with K-pop art...

True expression of daring femininity. The new limited edition Royal Oak Concept Flying Tourbillon made a stunning entrance at Tamara Ralph's runway sh...

The multi-layered dial echoes the textured detailing of Tamara Ralph’s Couture creations, boldly worn by Cindy Bruna. Learn more: https://aplb.ch/APx...

Haute Horlogerie meets Haute Couture in this Royal Oak Concept Flying Tourbillon “Tamara Ralph” limited edition. The Frosted Gold aesthetic comes fr...

Combining bold femininity and timeless elegance, the “Tamara Ralph” limited edition in 18-carat pink gold shimmers with Frosted Gold. Learn more: htt...

Introducing our new collaboration with designer Tamara Ralph. The Royal Oak Concept Flying Tourbillon “Tamara Ralph” limited edition pays tribute to h...

Crafted in harmony with nature's rhythm. The soothing chimes of our timepieces echo the melody of Le Brassus.

Nestled in the heart of Le Brassus for nearly 150 years, we've carefully nurtured our relationship with time, perfecting the craft of our timepieces a...

Encapsulating Le Brassus’ energy into the beating heart of our timepieces. Let the winter winds guide you.

Dusk quietly descends. Immerse yourself in the enchantment beneath the winter stars.