As the day unfolds, Le Brassus reveals its serene allure, blending nature’s canvas with the craftsmanship of time.

Dawn breaks over Le Brassus. The Vallée de Joux unveils its elemental beauty that our people captures into our timepieces.

A new chapter begins. Join Ilaria Resta, our incoming Chief Executive Officer, and bid farewell to François-Henry Bennahmias, as we celebrate legacy...

Lights, camera… action! 🎬 Our next greeting video is in the making in Le Brassus. Get ready, two special guests are set to join the scene. Stay tuned...

Delve into the world of “Topography of Memory” by Sallisa Rosa. Commissioned by Audemars Piguet Contemporary, this immersive installation features ov...

“Memory gives us an idea of who we are—and collected clay is a material that activates memory. ‘Topography of Memory’ marks the first time I’ve worked...

Immerse yourself in a contemporary art installation of over 100 hand-made ceramic forms created by artist Sallisa Rosa. Her belief in the symbolic po...

The encounter of two universes. In collaboration with Travis Scott’s Cactus Jack, we celebrate our long-lasting commitment to creative freedom. Ref...

AP x Cactus Jack. Learn more on: https://aplb.ch/APxCactusJack

Unveiling a new Royal Oak Perpetual Calendar Openworked limited edition in collaboration with brand and label CactusJack, founded by American artist T...

Pioneering the future. Immerse yourself into our SEEK BEYOND exhibition designed for Dubai Watch Week. We are pleased to feature unique timepieces co...

A showcase of heritage and future. Our SEEK BEYOND exhibition offers an immersive and interactive journey into Audemars Piguet's universe, shedding l...

From Le Brassus to Dubai. Audemars Piguet is delighted to participate in the 2023 Dubai Watch Week! A partnership seeking to push innovation further...

Episode 6: Revisiting the crown. The Manufacture has introduced a new rounder signature crown for the Code 11.59 by Audemars Piguet collection, with...

Episode 5 : The perfect fit in 38 mm. The Manufacture introduces a new 38 mm case size in the Code 11.59 by Audemars Piguet collection. The intricate...

Episode 4 : Shaping steel into art. The Code 11.59 by Audemars Piguet collection welcomes the arrival of stainless steel. The Manufacture drew upon i...

Expressive materials. The Royal Oak collection welcomes the monochrome yellow gold Royal Oak “Jumbo” extra-thin shimmering with yellow sapphires. This...

Play with style. Introducing the very first 34 mm Royal Oak Selfwinding crafted in white ceramic illuminated by pink gold accents. This new refined an...

Design in motion. Throughout the years, our designers, engineers and watchmakers, have been pushing the limits of their craft, playing on perspective,...

Episode 3 : Bringing the dial to life. The new Code 11.59 by Audemars Piguet dial features three-sided diamond-finished hands, faceted hour-markers...

Episode 2 : Vibrant dial. Each dial takes approximately 1.5 month to produce from stamping to colouring. The pattern of waves moving outwards from th...

Episode 1 : An unmistakable allure. In order to craft the new Code 11.59 by Audemars Piguet signature dial design, the Manufacture collaborated with...

SEEK BEYOND. Each day sheds a new light on Le Brassus, inviting us to push the boundaries of our savoir-faire, exploring new techniques and carefully...