The path of success is never-ending. I keep my Y L’ELIXIR close.

Blazing freedom. @lizethselene ignites passion with LIBRE Flowers & Flames. Desert lily + Ourika Community Garden palm. Your new obsession.

Ignite your freedom. @preciousleexoxo sparks inspiration with LIBRE Flowers & Flames. What makes you burn and bloom?

Delicate. Seductive. Striking. Lily notes spring to life in the new LIBRE Flowers & Flames fragrance. Ft. @haileybieber. Have you tried it yet?

Born MYSLF. @austinbutler knows.

“Intimacy to me is authentic connections.” Edgy meets earnest in Chapter 5 of MYSLF Voices with model, streamer, and TikTok phenomenon @vinniehacker.

“Something that makes me feel bold is when I go against tradition, when I’m letting my inner child shine.” Icon @lilnasx amplifies his voice in Chapte...

“I feel most powerful being me.” Trailblazing Grammy-winner @pesopluma, takes over MYSLF Voices, Chapter 3 to share his truth.

“Strength is standing in your purpose.” Chapter 2 of MYSLF Voices spotlights @shaboozey: the fearless fusion artist blending rock, hip hop, and countr...

What does it mean to be MYSLF? Unveiling MYSLF Voices: Five bold talents redefining masculinity. First up, chart-topping @thekidlaroi who defies genre...

Shots after dark? Pure Shots Night Reboot ft @taliaryder

Challenge: Can you smudge your waterproof Lash Clash mascara? Spoiler: You can’t.

Read @sho_h_desyo’s lips: 123 to Glow. With YSL Loveshine Candy Glow shade N°1B

No mirror? No problem.  Get reflective with YSL The Inks Vinyl Cream.

Fearless. Proud. Relentless. Chapter 3 of our LIBRE Flowers & Flames digital series stars @lizethselene: “LIBRE is a celebration of freedom and owning...

Dare to Make Me Blush? Game on with @yslbeauty and @cosmopolitankorea.

Express. Every. Emotion. With 6 different ways to blush.

Born MYSLF. Defined by MYSLF.

Unveiled. The next chapter in our digital series for Libre Flowers & Flames: a project which celebrates the unique voices of those who burn to bloom. ...

Vinyl lip finish. Couture statement edge. New YSL The Inks Vinyl Cream. Can you guess my shade?

6 new bold shades. 6 new reasons to Make Me Blush.

Take a trip to the Agafay Desert, Morocco. The heart and soul of M. Yves Saint Laurent.

Two intensities. One attitude. MYSLF Eau de Parfum. And the new MYSLF Le Parfum.

A flower born from the flames. Introducing Lily of the Desert, the new hero note of Flowers and Flames fragrance. The new ingredient of freedom.