Have you ever tried lipstick on with an icon? Dua Lipa’s favourite shade? N°44 Nude Lavallière 🖤✨

Our favourite camera roll.

It’s more than just lust. It’s a seductive embrace with pomegranate-infused #CandyGlaze

Timeless. Intense. Experience the highest concentration of Y with Y L’ELIXIR.

All you wanted to ask but @loicprigent got there faster. #yslloveshinefactory @yslbeauty

Craving the ultimate luscious lips? Catch our queen of high shine @dualipa with @tompecheux to experience true care, love and hydration.

#YSLLoveshineFactory is the destination these days. Join @naliannalisa for a true shine experience boost.

As enchanting as ever, @sho_h_desyo brings his signature charm to the #YSLLoveshineFactory.

The giant YSL Loveshine heart that everyone can’t get enough of. Did you get your photo with it?

The YSL Loveshine chess game with Danielle from @newjeans_official, the giant YSL Loveshine heart behind @sarahlysander, some touch-up moments with @t...

#YSLLoveshineFactory with @dualipa, like, all day long. Photo: @tyrellhampton Production: @_gautierstudio

#YSLLoveshineFactory highlights:​ 1. @milenasmitm with the giant YSL Loveshine heart​ ​ 2. @lenamahfouf and @adeleexarchopoulos having their best tim...

POV : discovering a hidden (not anymore) gem of Paris  - #YSLLoveshineFactory Open to the public on 26th & 27th March — POV : découvrez le trésor ca...

Ready to get glossy with us? The #YSLLoveshineFactory will pop open its doors to all YSL Beauty lovers on 26th & 27th March at 27 BOULEVARD JULES FERR...

Is your heart bursting with excitement? Follow your heart to the #YSLLoveshineFactory in Paris opening 26th & 27th March.

A little LOVE and a lot of SHINE are coming your way. Will you follow your heart to the #YSLLoveshineFactory? Soon in Paris.

The City of Light & LOVE is getting ready to SHINE like never before. What’s going on? We can’t say too much for now. Set a reminder. Watch this space...

Do you want an encore? Well there’s still more to come with @dualipa … Hold tight. #YSLLoveshine 🖤✨

Backstage pass with @dualipa? You got it. Come with us on set for the filming of #YSLLoveshine 🖤✨

#RougeVoluptéShine? She can’t come to the phone right now… It’s the #YSLLoveshine takeover. New formula. New look. Ready to play? 🖤✨

Ready to be hypnotised…? #CandyGlaze is as nourishing as it is captivating. It’s got what you need: mega mega shine 🖤✨

Only we could find another way to please you… #CandyGlaze. The next level of shine, with a gloss in stick formula and 11 juicy shades 🖤✨

Juicy. Hypnotizing. Intense. Fancy an over-sensual scent? #BLACKOPIUMOVERRED is what you need.

Dare to be different in leather. #LEVESTIAIREDESPARFUMS CUIR, inspired by the fiercest fashion statements.