Who is she? “She Must Be New”🫦

Get to know Lera ❤️ She recalls moving from the Ukraine at a young age, the sacrifices her mom made to create a better life for her, and how proud she...

“Beauty to me means being authentic to your true self. Your beauty shows the most when you’re being your authentic self.” — Lera Pen #BeautyThatBring...

BEAUTY THAT BRINGS YOU OUT—LERA’S STORY “I’m from Ukraine. I moved to California when I was 10 years old. I’m first generation American. I very much w...

She’s juicy. She’s glossy. She’s mini. 🩷🤏

A look into Lera’s campaign — She’s confident. She’s authentic. She’s the final feature from our Beauty That Brings You Out journey—and you won’t want...

Very demure duos. Choose mindfully.🤍 Major Headlines Blush Duo in shade Not Too Much Major Headlines Blush Duo in shade She’s Blushing

Get to know Shannon ❤️ Her Beauty That Brings You Out story is one about reconnecting with who you are and where you come from in every moment. To vie...

“My favorite makeup product is a red lipstick. I see it as something that I reach to to enhance my natural features that look like my mom’s and my gra...

BEAUTY THAT BRINGS YOU OUT—SHANNON’S STORY “My parents are from China, and I’m a first generation American. Growing up, a lot of people would always...

It’s giving snatched. Our dual-ended sculpting brush has dense end for cream and a fluffy end for powder.

BTS with Shannon — She knows who she is, and she’s ready to show the world with her beautiful debut in our first brand campaign. Follow along these ne...

Major Headlines Blush Duo in She’s So LA ☀️ You’ve been asking how to use our 2-in-1 blushes, and we have answers. Patrick’s technique is to layer cre...

Get to know Sarita ❤️ When it comes to self-confidence, she looks to her Latina roots and her loved ones who positively influenced her relationship wi...

“Makeup has allowed me to express my Latina culture. I feel the most confident when I feel like I’m being true to myself.” — Sarita Fernandez #Beaut...

BEAUTY THAT BRINGS YOU OUT—SARITA’S STORY “My mom is from El Salvador, my dad is from Mexico, and I am first generation American. I never thought that...

What makes you different is what makes you beautiful ❤️ Major Blush Duo in Oh She’s Different 💕

On set with Sarita — Her confidence covers billboards from Sunset Boulevard to South Beach, and this week Sarita gives us a glimpse into her life stor...

Lip gloss guide: the neutrals you need 🤎 Obviously: rich toffee plumping gloss Superficial: sheer nude beige plumping gloss She’s Independent: pink be...

Get to know Roseline ❤️ She reminds us that beauty is not about fitting in, it’s about finding what makes you stand out. To experience her full campai...

“I think beauty definitely comes from within, but it’s also amazing when someone else can say it to you as well and call you beautiful. I think you ha...

BEAUTY THAT BRINGS YOU OUT—ROSELINE’S STORY “I am a first generation American. My parents are from Uganda and South Sudan. Being from the two differen...

New lip combo alert 🤎☕️ And it’s giving confident energy Monochrome Moment Precision Lip Crayon in She’s Bold Major Volume Plumping Gloss in Mine

Getting ready with Roseline — You’ve seen her shine in our new campaign, and soon she shares her powerful story growing up as a first generation Ugan...