Conheça cinco cores diferentes para clarear e colorir até cabelos escuros! Variando entre os tons castanhos e vermelhos, #CastingPoderIluminador ilumi...

Um antes e depois da nossa embaixadora @vanessalopesr_ com um lindo resultado de transformação com #CastingPoderIluminador, que clareia e colore até c...

London’s calling! @caradelevingne and Préférence have taken over Piccadilly Circus in a spectacular display. Have you seen it in person yet? Capture t...

Discover the new Préférence Acidic Toners! A salon-inspired post-bleach service that removes unwanted brassiness from your hair for the ultimate cool...

Just like @caradelevingne, dial down the yellow with Préférence Acidic Toners. In just 5 minutes, get a cool blonde that lasts up to 4 weeks. Transf...

It’s not magic, it’s science! See the neutralizing power of Préférence Acidic Toners for yourself. The creamy formula deposits the neutralizing dyes...

Level up your skincare routine with the Bright Reveal Exfoliant Peel, the Snake Peel! It’s a gentle, at-home exfoliant peel that improves hyperpigment...

There is no gatekeeping here! The Bright Reveal Exfoliant Peel is just what you need to help dark spots and dull skin and improve skin texture. Get...

Keeping up with the news, pain au chocolat in hand, and #ColorRiche on the lips at the Opéra de Paris. #LorealParis #WorthIt #Opera

L’Oréal Paris has taken over the legendary Opéra! We’ve created a stunning installation featuring our iconic ambassadors. Stay tuned for more! #Lorea...

Sorry, Eiffel Tower, there’s a new view in town. Panorama mascara, by L’Oréal Paris, with @kendalljenner. #LorealParis #WorthIt #PanoramaMascara

Experience unstoppable glam with Infaillible Matte Resistance Nude in shades #601 ‘Worth It’ and #635 ‘Worth It Medium’—the ultimate favorites of @tar...

Infaillible Matte Resistance Nudes—effortless shades, unbeatable staying power. Wear it all day, no resistance. Find your perfect shade at the link i...

@aliaabhatt’s go-to shade is just like her—‘ Worth It.’ This flawless matte delivers vibrant color that won’t dry out your lips and stays in place all...

Too often, women end up blaming themselves for being harassed. Don’t blame your liptsick, your dress, your shoes or your mascara. Whatever you wear, y...

It’s time to shift the mindset on sexual harassment in public places. Street harassment is NEVER your fault. Nothing should stand between a woman an...

Did you know that 56% of people under 35 Y.O think that women are sometimes responsible for situations of sexual harassment in public spaces due to th...

Because of the fear of sexual harassment, 1 woman out of 4 under 35 Y.O has already declined a school or university journey. Sexual harassment can sig...

Education is key to empowering young people on how to protect themselves and others from street harassment. Join the Stand Up program by @lorealparis...

Does back to school mean back to harassment? 67% of students have experienced harassment on campus*. Join Stand Up against street harassment program...

Cara embodies Parisian chic with her effortless style and bold spirit. Her love for this magical city perfectly reflects the L’Oréal Paris woman – con...

Ooh la la! ✨ Cara Delevingne and her unique personality are taking over L'Oréal Paris! For Cara, each day is a chance to express her true self, no mat...

Take a stroll with new L’Oréal Paris ambassador Cara Delevingne as she struts through the streets of Paris. Watch the full story, link in bio. #LOr...

What’s Cara’s take on Cara? We had a moment to chat with her as she reflects on what makes her truly worth it. ✨ Watch the full story, link in bio....