The next small thing, but never the last. With slender wrists in mind, the demand for smaller timepieces began to increase, especially for the Royal O...

Power in precision Quartz technology became the ultimate tool for watchmakers to make tiny mechanisms with optimal performance. Swipe to discover its...

The art of becoming miniature. An origin story dating back to the 16th century. Can you imagine the intricacy of crafting an even tinier timepiece? Sw...

A Journey of Care - Part 3 A watch is reborn. After assembly, the watchmaker tests the calibre by adjusting balance inertia and isochronism in five p...

A Journey of Care - Part 2 Keep the beat going. Did you know that when servicing your watch, all your watch pieces are carefully dismantled and clean...

A Journey of Care - Part 1 Patience, care, and passion. To meticulously service your timepieces, our global network of skilled watchmakers and polish...

Through her artwork, @AlexandraPirici offers an opportunity to experience matter that is active and self-structuring, prompting us to reflect on how w...

“Attune comes from an ongoing interest in exploring our relationship to other life forms and the possibility to come closer to other forms of embodime...

Discover “Attune” by @alexandrapirici, a new artwork co-commissioned by @hamburger_bahnhof and Audemars Piguet Contemporary. This new site-specific...

Brilliant precision. Hand-fitting 32 diamonds on the new Royal Oak 37 mm’s bezel takes precision and a lot of care. Each gem is passionately crafted a...

A feat of engineering and design. Powered by the ultra-thin selfwinding flying tourbillon movement, Calibre 2968, this new 37 mm iteration is the thin...

A complicated timepiece in 37 mm. Introducing the new iteration of the Royal Oak Selfwinding Flying Tourbillon Extra-Thin (RD3) for the first time in...

A sense of infinity on your wrist. The picturesque dial’s design pushes boundaries one step further, merging Audemars Piguet’s aesthetics and @JohnMa...

A final tribute to a historic calibre. Witness the closing act of an era in the world of Audemars Piguet with the Royal Oak Perpetual Calendar “John M...

Designing time together. From vision to reality: the Royal Oak Perpetual Calendar “John Mayer” Limited Edition, a harmonious blend of technical ingen...

Precision meets power. This new 41 mm selfwinding chronograph model is powered by the Calibre 4401, a movement composed of 381 parts, and equipped wi...

A contemporary take on traditional craftsmanship. The latest 38 mm variation of the Code 11.59 by Audemars Piguet showcases the iconic “Bleu Nuit, Nua...

Multifaceted. Five years since its launch, the Code 11.59 by Audemars Piguet collection unveils seven new models in 18-carat pink gold, maintaining it...

A lot can change in a hundred years… From the mechanisms powering a timepiece, to the tools and techniques used to reveal them. But, the beauty of ope...

You can’t rush art. Crafting the detailed finishes that transform an openwork piece is no swift task. But the results are worth the wait. Swipe to exp...

What lies beneath the surface? The art of openworking reveals the invisible, letting the beating heart of our timepiece take centre stage. Swipe to di...

Uncompromising Craftsmanship. Launched in 2022, Calibre 2972 combines a selfwinding mechanism with a flying tourbillon. Its highly stylised and multi...

A new shade of gold. Wavering between white and pink gold, the new 18-carat alloy of gold, copper and palladium offers subtle colour variations depend...

Furthering material exploration. Introducing the very first timepiece crafted in sand gold, an 18-carat gold alloy conferring rich plays of light, the...